Walmart abandons plans for video streaming service and will focus instead on Vudu

ronjor · Jan 17, 2019

Alex Sherman @sherman4949

Walmart considered launching a new video streaming service but has chosen not to move forward.
Talks with veteran media executive Mark Greenberg fell apart last year, according to people familiar with the matter.
Walmart will instead focus on adding more content to its Vudu streaming service.
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Rasheed187 · Jan 19, 2019

Why did they want to start a new streaming service when they apparently already owned VUDU?

guest · Oct 30, 2019

Walmart could sell its on-demand video service Vudu, report says
The retailer feels the service isn't core to its business, according to The Information
October 30, 2019
https://www.cnet.com/news/walmart-could-sell-its-on-demand-video-service-vudu-report-says/

Walmart may be thinking of selling its on-demand video service Vudu, according to a Wednesday report. The retailer has found it would have to heavily invest in the business to compete in a sector dominated by the likes of Netflix and Amazon Prime, The Information reports. In addition, Walmart reportedly feels Vudu "isn't core to its business."

Walmart has found it may be better to offer content by partnering with media companies, a person familiar with the matter told The Information. Walmart reportedly purchased Vudu, which was founded in 2004, for around $100 million in 2010.
A Walmart representative declined to comment specifically on reports of a Vudu sale.

"Over the last nine years, we've built Vudu into an incredibly strong and growing business with an installed base of more than 100M+ devices across America," the representative said in an email.
"We're constantly having and open to conversations with new and existing partners to explore opportunities for continued growth; however, we never share details of those discussions."
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Rasheed187 · Nov 3, 2019

mood said: ↑

Walmart could sell its on-demand video service Vudu, report says
The retailer feels the service isn't core to its business, according to The Information
October 30, 2019
https://www.cnet.com/news/walmart-could-sell-its-on-demand-video-service-vudu-report-says/
Click to expand...

Perhaps they can sell it to Apple? And then I'm talking about the VUDU Free service.

https://www.justwatch.com/us/provider/vudu-free/movies

Rasheed187 · Nov 9, 2019

Now that I think about, it would make lots of sense for Apple to buy VUDU, because this would make them a true contender. I have checked out VUDU's movie list, and they have got so many amazing movies you can't find on Netflix. And not to forget, Apple has got 100 billion dollar on the bank, so paying for these licenses should be no problem. I would be willing to pay 10 to 15 bucks per month to get access to VUDU Free, but without the ads of course.

guest · Dec 14, 2019

Vudu now allows you to cancel rentals within 30 minutes of watching
You can use the credit you receive from the 'rental redo' to get another movie
December 14, 2019
https://www.engadget.com/2019/12/14/vudu-rental-redo/

Vudu's latest feature could help prevent feelings of regret after watching a movie you didn't quite enjoy. The Walmart-owned media company has launched "Rental Redo," which allows you to switch a movie you rented for another one, so long as you stop watching it within the first 30 minutes.
Vudu will issue your account with credit equal to the price of your rental within the day, as well.

While the feature sounds like a great way to find the perfect films to watch for your holiday get-togethers, take note that it does have limitations. You can only do it once per movie, and you're limited to four redos per month.
In case your feelings of regret came from renting from Vudu when the movie you've chosen is available for cheaper elsewhere, don't worry: The platform has also introduced price matching for Amazon and iTunes.
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Vudu: Get more movie nights this winter with Rental Redo & Our Low Price Promise

guest · Feb 21, 2020

mood said: ↑

Walmart could sell its on-demand video service Vudu, report says
The retailer feels the service isn't core to its business, according to The Information
October 30, 2019
https://www.cnet.com/news/walmart-could-sell-its-on-demand-video-service-vudu-report-says/
Click to expand...

NBCUniversal reportedly close to acquiring Walmart’s Vudu video service
It would be used to complement the upcoming Peacock service
February 21, 2020
https://www.theverge.com/2020/2/21/...isition-rumor-walmart-peacock-video-streaming

NBCUniversal is in advanced talks to acquire Vudu, the Walmart-owned video service, according to The Wall Street Journal. Though the talks “may not result in a deal,” it sounds like NBCUniversal — part of Comcast, an investor in The Verge’s parent company Vox Media — has a number of ideas for what it would do with Vudu.

“Vudu’s ad-supported service would serve as a complement to Peacock,” which is NBCUniversal’s upcoming, standalone streaming service, according to the Journal.
For the people who enjoy using Vudu, these changes floated in the Journal’s report probably aren’t going to bring about much excitement. An NBCUniversal-owned Vudu could quickly get very bloated, and Vudu would lose the independent status that has helped carve out its niche over the last several years.

Both NBCUniversal and Walmart declined to comment on the rumored discussions, but reports last fall made clear that the retail giant was looking to find a buyer for its video streaming business
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guest · Apr 20, 2020

Walmart is selling its on-demand video service Vudu to Fandango
April 20, 2020
https://techcrunch.com/2020/04/20/walmart-is-selling-its-on-demand-video-service-vudu-to-fandango/

Movie ticketing company Fandango has agreed to buy Walmart’s on-demand video streaming service, Vudu, for an undisclosed sum. The video service today reaches more than 100 million living room devices across the U.S., including smart TVs, Blu-ray players, game consoles and other over-the-top streaming devices, as well as Windows 10 and Mac computers, and iOS and Android mobile devices.

As a part of the agreement, Vudu will continue to power Walmart’s digital movie and TV store on Walmart.com.
In addition, Walmart says Vudu customers will have uninterrupted access to their Vudu library. They’ll also continue to be able to use their Walmart login as well as their Walmart wallet to make purchases on Vudu, the retailer notes.

Details as to how Fandango will specifically leverage Vudu weren’t immediately disclosed, but the company today operates its own movie streaming platform, FandangoNOW, which is an obvious integration.
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Rumors that Walmart was shopping Vudu have been reported for many months. In February, Walmart was said to be in discussions with Comcast, which could have leveraged the platform for its newly launched streaming service, Peacock.
Meanwhile, Walmart’s original plans for Vudu to be something of a competitor to Amazon Prime’s video service never really panned out.
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guest · Aug 4, 2021

Vudu and FandangoNow merge into a single streaming service
The newly merged services will simply be called Vudu.
August 4, 2021
https://www.engadget.com/vudu-fandangonow-merge-111549415.html

Fandango has revealed Vudu's fate more than a year after it purchased the streaming platform from Walmart. No, Vudu isn't going away. In fact, it's merging with its parent company's own streaming service, FandangoNow, to form a single platform that'll take on Vudu's name. Fandango told TechCrunch that it decided to retain Vudu's branding, because it has a following that's significantly larger than FandangoNow's.

According to data from the NPD Group, Vudu is in over 75 million TV-connected devices in the US and has more than 60 million registered users.
Even though only the Vudu branding will remain, FandangoNow customers won't lose access to their purchased content.
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