Looks like we need a couple of hundreds-million-dollar+, post-breach, class action law suits to get some needed attention. This is an unbelievable/unconscionable/mind-blowing statistic. Damn!
This might serve as a sort of wake-up call: "This is how much your share price falls when you get hacked... Research commissioned by security company Centrify measured the stock market performance of 113 companies that had suffered a data breach. All lost more than 50,000 records, including passwords and payment details, had notified regulators and victims and were publicly listed. The bad news: the study found that the value of the 113 companies declined an average of five percent immediately following the disclosure of the breach...most companies recovered the loss over time. Those deemed to have better security policies in place bounced back quicker... [BUT] ...research from security company RSA into consumer attitudes to data breaches. A quarter of those surveyed by RSA said they have become numb/immune to headlines around data breaches and nearly one in ten said that they don't care about data loss. Another third said they had lost trust in companies' ability to look after their data, but continue to use them anyway. Over half said they had no idea how many times companies have lost their data. However, one in four did say they would boycott companies that mishandle data, using more secure alternatives instead..." http://www.zdnet.com/article/this-is-how-much-your-shareprice-falls-when-you-get-hacked/