moz://a Ugly and impersonal in my opinion, and not particularly creative. Invokes imagery of machine language gibberish rather than a positive human sentiment. So they chose wisely, fits their new brand identity perfectly!
The new identity ticks off all the boxes for a good corporate story. Although fonts are personal it is designed by a reputable partner. Using the name as logo is currently seen as best practise. The :// is a great find and easy association with their core business. It is as good as the fast forward in Accenture. Only con I can think o is that the :// looks a bit like the unsure emoji :/ Job well done IMO
@SnowWalker Well after three years delay, they managed to implement Low Integrity Level renderer processes, so now Firefox is as safe as IE was back in 2009, so for me that is their best achievement of this decade (I even have installed Firefox now). Wonder when they will implement AppContainer and the new process mitigations of Win 8 and Win 10.
Mozilla’s new logo is 20 years out of date, does nothing to address why people don’t use Firefox by Joel Hruska.
I'm no poet and no "et," however, I'm very disappointed because when "big and small, is for" (I paraphrased!) played, I thought for sure the next thing to render was going to be "for all" but they chose "everyone." Talk about disappointment!
' ... it’s the kind of logo that screams “1990s Internet company,” ... ' ~ op cit Kind of says it all.
It seems bizarre to me that after several years of increasingly hiding (by default) technical parts of the URL that have presumably been deemed "visual noise," that they would emphasize it again now in a logo. I know Chrome did it first, but it wasn't long before Mozilla followed suit. Is Firefox getting a new logo too? I hope they don't mess with it too much.
I still use Firefox, but I have to admit, that **** is ugly. They have more pressing matters to address. What kind of Koolaid are they drinking over at Mozilla :/
://...I don't know...Maybe the Sprite with the lean ; but yes they should address more security matters.
- Having a bunch of Spanish and Venezuelan girls spend their time with Gimp. - Having a bunch of worldwide male & female applaud their "wonderful job" on the Mozilla weekly project meeting. - Somehow try to make you believe they aren't really working on making a better browser but actually working on making a better world.
