Will Windows 8 Hurt The Anti-Virus Market?

I was just wondering when Windows 8 comes out on new computers and in retail and after some time and people begin using it more.. do you think they will keep Windows Defender Anti-virus and not bother with another program? Will they even be aware Windows 8 will have an antivirus already?

I am talking about the average user. Not the ones like most of us who are set in our ways with our choice program.

 

I put neither yes nor no. I'm really not sure yet how it will effect things.

 

Not at all, most PCs are sold with preinstalled OS and that includes preinstalled AV as well. Old customers will stick to their old AVs. WD is there since Vista and noone uses it.

 

Not it won't. Why not? For as long as malware still exists and users still need to make choices.

Even with SmartScreen, Internet Explorer Enhanced Protected Mode or other safe browsers, etc... users will still have to make decisions at some point in time. And, when they do... the antimalware application better flag something.

Granted, they could use something else... like one of those sandbox applications; but, do most folks actually feel comfortable working with such tools? I got my doubts, specially considering problems also emerge... I tried that approach with a few people... didn't work out as expected, precisely because of applications not working properly when sandboxed.

So, unfortunately antimalware applications will last... Even with Windows Defender (aka Microsoft Security Essentials). Security vendors have deals with computer manufacturers, so you can bet Windows Defender will come disabled in many machines.

 

There's a difference, though. The Windows Defender in Windows Vista and Windows 7 isn't the same one that's present in Windows 8. Windows 8 Windows Defender is just Microsoft Security Essentials renamed.

 

MSE is going to see a sharp decline in detection as it starts gaining thousands more users with Windows 8's release. I'm more curious to see how they start bypassing smartscreen - perhaps by distributing it throughout a botnet first or by socially engineering a situation where the user trusts the website they downloaded the malware from more than Windows.

 

i voted no because i think most people using an AV with their current version of Windows will still keep using AVs, in large part.

 

No, although the reason for my no is not because of "favorites". The reason is that Win 8 won't be any different than any other Windows release. It will be hacked and "pwned" by malware as all are and will continue to be. Therefore, the AV market, and security market in general will chug along just fine.

 

I say yes, Microsoft knows exactly what it takes to accomplish this and has the resources. I think you will see a drastic improvement in detection and protection when MSE V4 is officially released and that is just the start. From what I heard, Microsoft has some very solid ideas on how they plan to market and create future browsers. Details are just starting to seek out but I say within 2 years, they will have a pretty much in-house process for dealing with all malware.

Keep in mind, this is the one negative side of their ability to market a safe internet enviroment to PC users and trust me, they wont be beat in the end.

 

I voted No, because I don't think Windows 8 will hurt *anything*... in other words, I'm betting that 8 will pretty much be a dismal failure. So as such, won't be putting much of a dent in the AV market. Look at MSE.. it's been around for a long time now for free from MS, and hasn't really put a dent in anything either.

 

With the new sandbox in Windows 8 I think there's really great potential. Previously some applications were too "big" for the low integrity, now they can all be sandboxed.

 

No, despite its fans MSE is a mediocre solution and anybody that uses a 3rd party solution will continue to do so. On the off chance that MSE does become good enough to harm the competition, Microsoft will be sued and have to remove it anyway.

 

MSE isn't really the issue. It's nice but I doubt it'll really stop much once it becomes the popular solution. At 33% market share it's already the first AV malware creators test against.

I'm more interested in seeing smartscreen taken on and the new sandbox + mitigation techniques. Cost of exploitation is going to go up.

 

I'm sure that when Windows 8 becomes available to the rest of us, we will revert back to our favorite antivirus programs.

 

Some interesting opinions. I'm not sure how I feel personally but one things for sure, AV companies will continue to use scaremongering. What effect that will continue to have after Win 8 I'm not sure,

 

To be honest, I always had the opinion that if it weren't for deals between computer manufacturers and security vendors, most people would probably not even run anything.

Then, if it weren't for computer shops technicians, then they wouldn't have even a free AV installed either.

So, as long as deals are still made, and technicians install an AV... users will still use them.

Whether or not Windows Defender (aka MSE) will be the prevelant antimalware application in Windows 8, I suppose that will depend on whether or not the computer shop folks also happen to resell XYZ antimalware brand. Usually there are maybe less than 20 independent computers shops (headquarters) and then the rest are just branches. That's pretty much what happens here. lol (Judging by services that provide price comparison between all known computer shops.)

This is usually what I hear from people who buy new computers. They already come with a security solution installed (either trial/paid or free).

 

No, people will continue using their favorite or current program.

 

This is the same in my country, especially with laptops. At one time BullGuard, Sophos & Kaspersky seemed to be the predominant pre-installed AVs, now Norton & McAfee seem to be. Obviously the deals with the hardware vendors & the AV companies will not disappear overnight.

I think that if this is the case, MSE/Defender, will only be used by those who know that it is actually pre-installed. Or, of course, by those who specifically wish to run an AV of their choice.

 

I think microsoft encourage third party software. I find all of their products very dull, very idiot proof and very over engineered. this includes messenger,games for windows live, anything else ending in live, office and I turn off 70% of the bloat in their operating system, the operating system is rather a captive audience the rest of their products are not, people like different things, I'm sure mse works well, but I don't think I will install it again.
I can't see windows 8 making too much difference to this.

 

I'm guessing on Win8 WD is bundled to cover the folks who wouldn't install / run anything at all. Others who have their favorite AV will continue to run those.

Nothing to see here folks, move along.

 

Thats what I'm thinking, which is a good thing.

 

ROTFLMAO! (Oh bollocks, I run MSE, what am I laughing at?)

 

I could never settle for free anti-virus. I know there are some great ones out there and MSE is one of them in my opinion. I just feel a lot safer with Paid. I get Norton 360 every year. I know lots of ppl hate Symantec but I love em =)

 

The "problem" is that MSE will come inside Windows... Preinstalled and running...
Some antivirus is saying "Hey, I'm compatible with MSE...", but after all, conflicts and freezes could occur. avast! has released a "compatibility mode" (limited features) with MSE.