The death of the paper ticket for sporting events

guest · Dec 10, 2019

The death of the paper ticket for sporting events
Most are now purchased on and delivered to a mobile device
December 10, 2019
https://www.axios.com/sports-tickets-paper-digital-19d71f8d-c146-4873-8a83-50de1fbbb25e.html

Why it matters: Tickets were once mementos, collected like photographs and saved in scrapbooks. They are now barcodes on our phones — convenient as heck and impossible to lose yet, sadly, often forgotten about the moment they're scanned.
By the numbers: The percentage of transactions on mobile vs. desktop on ticket marketplace SeatGeek since 2012, per the company:

2012: 7% mobile, 93% desktop [...] 2019: 68% mobile, 32% desktop
The impact: Mobile tickets are far more secure than paper tickets, since fraudsters could easily make copies of the same paper tickets and sell them. They are also more convenient.

"There is no more Guy in Charge of the Tickets, stuffing envelopes in his dining room, because fans now share tickets with one another on their phones rather than rendezvous at the giant bat outside old Yankee Stadium."— Steve Rushin, Sports Illustrated

The big picture: Now that fans don't have to print their tickets or get them in the mail, buying behavior has changed, leading to more week-of or even day-of purchases. In fact, Gametime built its whole business around this "last-minute fan."

Meanwhile, subscription ticketing is on the rise, as teams try to appeal to younger fans who yearn for flexibility. This Netflix-like approach has proven most successful for baseball, with more than two-thirds of MLB's 30 teams offering it.
Click to expand...

Log in or Sign up

The death of the paper ticket for sporting events

guest Guest

Log in or Sign up

The death of the paper ticket for sporting events

guest Guest

Useful Searches