Spotify to Test a More Expensive Version of Its Popular Music Service

guest · Aug 15, 2019

Spotify to Test a More Expensive Version of Its Popular Music Service
August 15, 2019
https://www.bloomberg.com/news/arti...re-expensive-version-of-popular-music-service

Spotify Technology SA plans to sell a more-expensive version of its music service in Scandinavia, a test to see whether it can raise prices around the world, according to people familiar with the matter.
Spotify will raise the price of its family plan by about 13%, said the people, who asked not to be identified because the increase hasn’t been announced.

Higher prices might help placate music companies, which have complained about falling revenue per user. They’ve previously questioned why Spotify doesn’t use its market-leading position to raise rates.
With 108 million paying customers, Spotify is the largest paid music service in the world, and it’s unlikely to surrender that crown any time soon.
But Spotify still loses money.
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Spotify to Test a More Expensive Version of Its Popular Music Service

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