Redscan reveals most Googled people, businesses, scams and breaches in history

guest · Sep 11, 2019

Redscan reveals most Googled people, businesses, scams and breaches in history
September 11, 2019
https://www.redscan.com/news/redsca...nesses-scams-breaches-history-cyber-security/

Google’s annual ‘Year in search’ report offers fascinating insights into people’s online search behaviour. At Redscan, we’ve set about using Google Trends data to demonstrate how the cyber security industry has changed over the last 15 years.

Read our report to learn the most searched for:
Imitated brands in relation to phishing scams
To dupe as many people as possible, social engineering scams leverage well-known brands, particularly those relating to companies in service sectors such as retail and finance.
Data breaches
There have been some huge data breaches over the last 15 years, but which one has generated the most search interest and why?
Security threats/vulnerabilities [...]
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Redscan Report (PDF - 2.66 MB): https://www.redscan.com/wp-content/uploads/2019/09/Redscan-Report_-Cyber-Security-In-Search_Sept19.pdf

guest · Sep 11, 2019

Equifax named the most Googled data breach of all time
2014's Heartbleed takes the top spot for cyber threat searches
September 11, 2019
https://www.itpro.co.uk/security/34372/equifax-named-the-most-googled-data-breach-of-all-time

The infamous 2017 Equifax data breach that affected 148 million individuals, including more than 600,000 UK citizens, is the most searched for data breach of all time, according to cybersecurity firm Redscan.

The company scoured Google's annual Year in Search report to find out which data protection incidents had attracted the most attention from people using the search engine over the past year.
The Collection #1 data breach was 2019's most searched-for data protection incident. In previous years, Marriott (2018), Equifax (2017), Yahoo (2016) and Anthem (2015) have had the dubious honour of being the most searched-for data breaches on Google.

The Redscan researchers said Equifax's behaviour following the breach, including late disclosure and communicating details poorly, as well as three of its executives selling millions of dollars worth of stock before announcing the incident, could have spiked search interest.
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guest · Sep 12, 2019

Apple Tops Phishing List, Microsoft Conspicuous By Its Absence
September 11, 2019
https://www.forbes.com/sites/daveyw...ch-list-microsoft-conspicuous-by-its-absence/

Amongst many surprising revelations to be found in this look at the most searched for people, businesses, scams and breaches in cybersecurity, is that Apple tops the list for phishing scams whereas Microsoft is conspicuous by its absence.

To dupe as many people as possible, social engineering scams leverage well-known brands. When it comes to the most searched for brands concerning phishing scams you might have imagined Microsoft would lead the way. However, according to the data for UK searches, at any rate, Apple tops this particular tree.

"We can’t say for sure why so many people are searching for Apple phishing scams," Andy Kays, technical director at Redscan says, "but Apple users are likely to be considered a high-value target for cybercriminals."
Security researcher and Open Web Application Security Project (OWASP) Scotland chapter leader, Sean Wright, says he isn't surprised that Apple features highly in these searches as they are such a big business and well-known brand. "Attackers will operate as a business," Wright says, "they will target victims who will provide the most value for them, with the least amount of effort."
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Redscan reveals most Googled people, businesses, scams and breaches in history

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