Audible launches a cheaper subscription plan for access to its exclusive podcasts and audio content

guest · Aug 24, 2020

Audible launches a cheaper subscription plan for access to its exclusive podcasts and audio content
And consolidates its Gold and Platinum plans
August 24, 2020
https://www.theverge.com/2020/8/24/21398875/audible-plus-premium-subscription-membership-plan-credit

Audible, an Amazon company, is separating its exclusive audio content out into its own plan today with a cheaper subscription that doesn’t include credits to download audiobooks outside its catalog. Audible Plus, for $7.95 a month, is the company’s cheapest plan, giving subscribers access to Audible’s collection of exclusive audio content, like podcasts.

The company says it has over 68,000 hours’ worth of content in its catalog, among more than 11,000 works. It’s unclear how much of this catalog is third-party versus exclusive content.
Alongside its new plan, Audible is consolidating its Audible Gold and Platinum plans into something called Audible Premium Plus.
Click to expand...

For $14.95 a month, subscribers will gain access to the full Audible catalog, like Plus subscribers, but will also receive one credit to be used for any content in the Audible library, regardless of price or length. (Platinum users who used to receive two credits a month will still receive two at the $22.95 per month price.)
Existing subscribers can access the Audible Plus catalog starting today, and new customers who want to try Audible Plus can start signing up on August 27th.

The entire experience is, for now, ad-free, including the podcasts it brings in from third-party providers.
Click to expand...

Audible may not have to pay royalties when people come for its own exclusive content, cutting down on costs.
This mirrors Spotify’s strategy of pushing its listeners toward podcasts instead of music. With music, Spotify has to pay artists every time someone listens to a song — the same way Audible pays authors every time someone cashes in an Audible credit for a book.

“What makes us distinct or different is really our focus on expertly curated content, and then also that high quality and that bar of narrative storytelling — that stuff with a beginning, middle, and end,” she says.
Click to expand...

Audible:
What happened to the Gold and Platinum memberships?
All-You-Can-Listen Membership Option, Audible Plus, Rolls Out in Preview

Audible is in the preview phase of a brand-new all-you-can-listen service, Audible Plus, that will provide access to an array of Audible Originals, audiobooks and podcasts that span genres, lengths and formats.
Click to expand...

Log in or Sign up

Audible launches a cheaper subscription plan for access to its exclusive podcasts and audio content

guest Guest

Log in or Sign up

Audible launches a cheaper subscription plan for access to its exclusive podcasts and audio content

guest Guest

Useful Searches