Roku targets UK as smart TV platform duel with Amazon hots up

guest · Sep 8, 2019

Roku targets UK as smart TV platform duel with Amazon hots up
September 7, 2019
https://www.reuters.com/article/us-...atform-duel-with-amazon-hots-up-idUSKCN1VS07L

Streaming company Roku, whose software runs one in three smart TVs in the United States, is turning to the British market as competition with Silicon Valley giant Amazon goes international.

Chinese manufacturer Hisense will market televisions with Roku TV in the United Kingdom from the fourth quarter, with other European markets to follow, Roku’s founder and chief executive Anthony Wood told Reuters in an interview.
The Hisense deal in the UK “is a stepping stone to the rest of Europe”, he added.

Tech and media analyst Paolo Pescatore said there was no guarantee that Roku’s platform would prosper on the international stage, because there are other ways to stream TV in an increasingly mobile world.
“Roku is at a crossroads,” said Pescatore. “If you want to watch YouTube or Netflix, you just need a device.”
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guest · Apr 6, 2020

Roku’s free ad-supported streaming service is coming to the UK
April 6, 2020
https://www.theverge.com/2020/4/6/2...tv-shows-movies-documentaries-kids-and-family

Roku is bringing its free, ad-supported Roku Channel to the UK. The service, which is available starting today, will give access to over 10,000 on-demand movies, TV episodes, and documentaries,documentaries, including Fifth Gear, Skins, Get Carter, and The Wicker Man. You’ll be able to access the Roku Channel on Roku devices, Now TV sticks, and Sky Q set-top boxes, and streaming quality goes up to 1080p, depending on the content and exact hardware you’re using.

All of this content is available for free, but there will be ads interspersed throughout the course of whatever you’re watching. Roku says that it’ll try to show viewers a similar amount of ads to what they’d see on other platforms, and in the case of TV shows, it’ll attempt to place ads during the show’s original ad breaks.
You won’t have to watch an ad before you start watching something, and Roku tells me it won’t allow the same ad to play more than once in a half-hour period.
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Roku: Roku Launches The Roku Channel in the UK

The Roku Channel in the UK features over 40 content partners, including All3Media International, EndemolShine Group, FilmRise, pocket.watch and DRG, plus Hollywood studios such as Lionsgate and Sony Pictures Television. More publishers are expected to be added over time.
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Roku targets UK as smart TV platform duel with Amazon hots up

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