Latest Microsoft browser challenges Google

Article

 

Good article. I'd use the browser feature. Google should be subjected to more scrutiny from regulators anyway.

 

I'm only stating my opinion on this, but I am expecting to see some changes regarding this function in the final version for this very reason. This ruckus being raised should show folks just how big and influential the ad business is on the Internet.

 

Lol, great conspiracy theory In the world of Microsoft, one never knows.

 

Have to agree with JRViero-find it hard to believe that this is being done to satisfy porn enthusiasts and the like.

Why should MS worry about this segment,when most users couldnt care less.

Sounds like a hard nosed business decision-why give their next biggest potential rival any unecessary opportunities.

 

It's a bit off-topic, but I just have to comment about the media's poor choice in calling this function a "porn button". That is a ridiculous stereotype at the very best. In these days of malicious spyware, websites tracking you just because they can and not for advertising reasons, among other shady actions, there are several good reasons for a function such as this. It just shows that many people still have absolutely no clue.

 

Apple has these features in Safari, Firefox can be configured in this way through extensions. Why is it any different when MS does it?

 

Yes I suspect it doesn't do anything a suitably configured Opera browser doesn't do either. The concern I suspect is that the vast majority of users don't make any adjustments / configuration to block things. However if you put a big button marked Private that makes all changes for you, prominently, on the browser with the biggest market share of easy ad targets it is likely that many people will enable it, even if they don't really know what it does.

 

Bottom line is that more users now get access to great privacy features. Why does it even matter if this (according to your speculation) is somehow related to failed yahoo buyout attempt? Stop MS bashing and move on with life.

 

Thinking again about all this-its quite obvious that cookies can already be blocked in IE and History can easily be cleaned,for those who find this important.

So the media fuss really seems a non issue and a beat up.

The new feature will just be a reworking of the existing privacy measures .

These were available in IE long before Google was considered a threat.

Yes,just another conspiracy theory and MS bash.

 

If so, then advertisers have nothing to worry about.

 

Post 4 sounds anti-ms. In any case my apologies if that isn't what you meant.

 

JRViejo

But this is not the case at all, because as I mentioned,the Privacy cookie blocking settings under Internet Options were available as long as I have been using IE and well before Google could even have been conceived as being any sort of threat .


So how can the current move, suddenly and only now be considered a brilliant corporate play ,for a similar option thats been basically in existence since the start of IE,to the best of my knowledge.

The IE8 option will be a refinement of the existing,but in its simplest form will leave no entries in the browser history, no cookies, and no cached files-all currently controllable one way or the other.