Facebook adds official music videos in new challenge to YouTube

guest · Jul 31, 2020

Facebook adds official music videos in new challenge to YouTube
With exclusive content from some artists
July 31, 2020
https://www.theverge.com/2020/7/31/...clusives-official-sony-universal-group-warner

Facebook is adding official music videos to its service in the US after partnering with major music companies including Sony Music, Universal Music Group, and Warner Music Group, the company announced today. The videos can be found through Facebook Watch and via individual artists’ pages. They can be shared, reacted to, or commented on like any other video on Facebook.

It’s a big shift for Facebook, which in the past has only been able to share short previews of music videos from artists on major US labels, TechCrunch previously reported, or just audio in some cases, according to Bloomberg. With this launch, Facebook is stepping into an area where YouTube is dominant. Music videos are one of the most popular genres on Google’s video site.

Bloomberg notes that Facebook’s interest in music videos likely stems from the more lucrative advertising rates associated with video.
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Facebook says its new music videos section will be available on iOS, Android, and desktops starting today.
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Facebook: Now Playing: Music Videos on Facebook

Today, we’re adding a new way for people to come together around music by bringing official music videos to Facebook in the US. Starting this weekend, you’ll be able to discover, watch and share music videos from today’s top artists to up-and-coming bands and classics across various music genres on Facebook.
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Rasheed187 · Aug 1, 2020

As long as I need to be logged-in into Facebook, I don't care and will stick with YouTube. I still hate Zuckerberg for making this change to Facebook and Instagram.

guest · Sep 3, 2020

Facebook Watch Tops 1.25 Billion Monthly Viewers, Continuing to Ramp Up Challenge to YouTube
September 3, 2020
https://variety.com/2020/digital/news/facebook-watch-monthly-video-viewers-1-25-billion-1234758084/

Facebook Watch, the social giant’s two-year-old video streaming platform, has become a massive destination — now attracting over 1.25 billion users each month, the company claims.

The growth of Facebook’s aggregate global video audience, which is tuning in to live events, original shows, sports, news, music videos and user-generated content, is an indicator that it’s becoming an increasingly credible rival to YouTube, which says it has north of 2 billion logged-in visitors per month.

“You don’t reach a billion of anything without focus and providing something of value,” said Matthew Henick, Facebook’s VP of content strategy and planning.
Added Henick, “Eventually, we’ll get to everyone with a mobile phone.”
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But it’s unclear how much video people are streaming on Facebook Watch. The company’s 1.25 billion monthly average viewers counts everyone who has streamed as little as 1 minute of video in Facebook Watch.
What makes Facebook Watch different, according to Henick, is that it’s built to support and promote content that drives social interactions.

“We feel our real differentiator is the social features,” he said. “It’s just such an amplifier for the content.”
Just over a month ago, Facebook launched official music videos in the U.S., taking direct aim at a stronghold of YouTube’s viewership.
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Facebook: The Evolution of Facebook Watch

Since Facebook Watch launched globally in 2018, it’s become the go-to place to discover videos across Facebook for whatever you’re into — whether that’s live events, shows, sports, news or music videos. Today, more than 1.25 billion people visit Watch every month to discover and share videos from millions of creators and publishers.
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xxJackxx · Sep 3, 2020

Rasheed187 said: ↑

As long as I need to be logged-in into Facebook, I don't care and will stick with YouTube. I still hate Zuckerberg for making this change to Facebook and Instagram.
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Yeah, Facebook is always gonna be a no.

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