"BullGuard has joined Avira as part of NortonLifeLock." https://www.avira.com/en/press/avira-bullguard-announcement-feb-2021-en
meh. avira used to be among the top three av's along with kaspersky and eset. now it's just a bloatware. this merger won't change anything for the better.
As speculated some years ago, mergers and acquisitions will happen more often because there is no more space for everyone; Microsoft Defender is putting a enormous pressure in the market.
They are giving away most AVs. Defender is going to lower the cost of the competition to very close to nothing down the road.
Some years ago, a third party firewall & antivirus was a "must". Now the firewall market is gone, the antivirus will follows. Too bad for the users when monopoly dominates the market, imo. On the other hand, I see many users (in Wilders too) very happy with that monopoly. Maybe except users, they are MS shareholders too.
Yes, but AV companies also brought this upon themselves by making AV's privacy invasive and bloated. I like it that Win Defender is simple and light, I don't see any need to try any of the other free or paid AV's. But the real trouble for AV companies will start when they will also lose market share in the corporate market because that's where the real money is made, the consumer market isn't that interesting anymore. LOL, catchy name.
This is already happening, Microsoft is huge on corporate market too. https://www.infusedinnovations.com/...a-leader-in-five-gartner-2020-magic-quadrants https://www.microsoft.com/security/...ft-security-leader-5-gartner-magic-quadrants/
Interesting, I didn't know that M$ was already big when it came to endpoint protection in corporations, so it seems like Win Defender ATP is a success. But that's what I was trying to explain in some other thread, this is exactly the reason why M$ decided to improve Win Defender for consumers. Other free AV's can also protect Windows just fine, but M$ wanted to have a slice of the endpoint security market and you can't achieve this with Win Defender being all crappy like back in the days.
It's over, the party went on for so many years that it is embarrassing when we think about it. Norton believes that by buying as many players left and right they are going to be the only triumphant company to reap the benefits of a dying industry... I can wait, it'll be a nice grand finale...
Apple is going in the same direction. It use to be easy installing third party security software on a Mac for the people that wanted it, but not anymore. Apple has thrown a monkey wrench into the mix and it's getting harder and harder to install them and make them work right. Mac's new release of Big Sur is a perfect example to that.
Can you give an example? There are still plenty of third party security apps available on both Windows and the macOS. But M$ has indeed killed the "AV for home users" market, with the help of third party AV companies making their products more and more bloated.
Look at the forums on the security software people are running on Mac's. Problems started with macOS Catalina running third party security software. Much more problems running macOS Big Sur now. Even the company that is buying other companies out is having problems with Big Sur. Look at all the unanswered problem questions: Norton For Mac If Apple want's to stop third party security software or allow certain ones to operate on a Mac, it looks like they can very easily. https://www.wilderssecurity.com/threads/mackeeper-gets-apple-security-clearance.434616/ https://twitter.com/thomasareed/status/1330883486773768192 I believe within the next few years third party security software will not be able to run on Mac's. With that it would end the debate from the Mac users on whether Mac's need third party security software that I'm tired of hearing about.
Norton was the cast aside remnant of Symantec and was getting perpetually dependent on Broadcom for their AV tech. Of course they needed to acquire someone. BullGuard's acquisition is curious though - I don't think they bring much value to Norton. But we'll see.
I should have said AviraTonGuard instead They seem to be forgetting that there's always a bigger fish out there. (PS. Hello again Jack, it's been a while!)
Hi Mac! It's nice to see you posting again... For years MS has been criticized for not providing a secure environment in their OS's, now that they do there is a feeling they are trying to get rid of the competition, except there is no competition as such, that's why most companies are trying to diversify their offerings by giving extra services to users. Avira's detractors keep rehashing the good old simple antivirus of once upon a time, but it wouldn't be able to pay for the current company's survival, people often forget that employees have to be paid regularly on time, that's why mergers do happen...
I agree. And Covid pandemic is doing nothing but worsening the already existing crisis of the AV industry.
OK I see, but this is a bit weird though, why would you make it difficult for third party security tools? I think it's more about that Apple is making certain changes to the macOS, similar to when MS introduced PatchGuard in Win Vista 64 bit.
This is true. I've noticed that many of the formerly free AV products now charge large subscription fees and/or have added nagware for Android protection, so it looks like that's where they're making their money. In fact, I found Avira "free" mobile had as much advertising and nags as the adware I was trying to suppress in the first place.
I never used Bullguard. The only thing I remember about it is that back when Kazaa was a thing, I would get popups telling me to install it. I don´t know if they where partners or something.
https://hizliresim.com/s/upload-success I have 3 years licence. it is 2021 version. where is te avira ? it is bitdefender signatures https://i.hizliresim.com/YGa8q5.png
That has GOT to be an earlier version. I know that this link installs the newest version, with Avira on board. (its for 90 days as well!) I was using the download, and can confirm Avira sigs etc... https://download.bullguard.com/BullGuardDownloader_microsoftlpdefault.exe
The "BdXyz" in these folders refers to BullGuard modules (Bd = Bullguard). If you installed BullGuard in the default location (Program Files), you should find it's Avira libraries in Program Files/Common Files/BullGuard Ltd folder. Even when BullGuard used BitDefender, it did not use anything more than the scan engine and the cloud. The drivers and protection modules (including proactive protection) were self-developed and continue to remain that way. With Avira engine, BullGuard now uses everything Avira can offer through it's SDK package including cloud, AI/ML features and remediation features.
