If a site is displaying offending ads, the Ad-Blocking Feature has the option to block all ads on the site, not only the offending ads. This might include ads from competitors:
I wonder if they will also block their own adds on sites that also serve adds that don't comply to this "standard". I somehow doubt it.
As it is a group that is deciding what the standard should be, I will give Google the benefit of the doubt. For now, this is a step in the right direction. I see this as a positive for users, web owners and advertisers. It has finally dawned on the online ad industry that they created this mess. They destroyed or interfered with what is so often referred to as having an enjoyable user experience while online. The third party ad-blockers addressed the annoyances and ad safety concerns that users face online every day - for that they have become a necessity. Content rich sites will have no need to block ad-blockers if the advertising industry cleans up the mess they created. Let's see if they can do it.
'Google would have complete control over an ad blocker that ships with Chrome, and that's likely a major driving force.' ~ op cit I think this says it all.
Well, would be cool if they would really deal with annoying ads once and for all. Because I do believe that it's really bad for websites that a lot of people are now blocking ads, it's not fair to them. Ads should be static like in magazines and newspaper. And they should stop with most of the tracking, with that I mean, don't try to monitor which third party sites I'm visiting.
Chrome will block Bing, Edge will block Google's ADs, that will be interesting. David vs Goliath. http://news.softpedia.com/news/micr...ocker-for-its-windows-10-browser-502455.shtml
It seems we have gone around in a big circle back to the netscape days where 2 browsers were the main components. So much for a free and open web.
Biggest digital advertiser will release product that blocks adds. I can see anti competitive lawsuits being filed.
Yes privacy has been over for 10 years at least. Way less than 5% of people have online privacy. From your favorite dessert to your favorite porn all is known.