This isn't about consumers, it really doesn't cost anything for a desktop user to get a FP. Nobody really cares of Joe-Bob in Chicago gets an FP on his Dell Notebook.. The real issue is when FP's start being dished out to corporations, then IT has to be dispatched to resolve it, and the costs can run into the thousands, sometimes into the 5 figure range PER HOUR to deal with a FP hit on multiple systems/servers. (factoring costs well beyond what the IT firm charges as this impacts business operations) Most consumers don't understand the gravity of this. It's also why MSP's and IT firms cannot, and should not deploy anything without a long vetting period, lab testing, and extensive vendor meets. Simply installing an adblocker on corporate desktops can leave to outrageous issues that can cause millions of dollars in lost business. A good example is today Fortinet pushed a signature update to a particular appliance line that started breaking crucial websites. I responded in 'minutes' but by them thousands of dollars were lost, not including the our company charges to deal with it. It's serious business. One of the reasons MSE is one of the most deployed business solutions is because it never breaks anything (regardless of the lackluster protection). Most larger companies have a very very short list of what they can deploy - safely. When folks say 'why don't they deploy this' or 'run that lockdown', or 'install cookie and adblockers'.. Well - now you know why - it's a recipe for a major disaster.
