What will be the future of AV market?

I've noticed that some AVs are kind of evolving into HIPS and behavior blocking software. I also think traditional antivirus(signature based) software can't keep up with all the malwares that are constantly created. So, what do you think the future of AV market would be? Do you have any ideas what kind of technology they are going to use to keep up with infinitely growing malwares?

 

You are talking about the future, yet you see very short..ANYONE should wait till the win 7 beta come out (RTM edition should be out somewhere near summer).Vista took the game to a new level itself..so the "future of av market" should be the one to adjust itself to the probable weak parts of the "future" OS.
E.g Vista obliterated software that simulated LUA conditions and introduced outbound firewall,who know what will its succesor bring out.So far only good words are being told

 

I think the future is fine as long as they adapt. We need to quit thinking of Eset, Norton, F-Secure and etc, etc as antivirus vendors. They are companys that are going to incorporate whatever technology is needed to move forward and remain profitable.

One day, the term, "Antivirus software" may be obsolete entirely, but that doesnt mean these vendors wont be making products. Go with who you are comfortable with for now and has vision for the future.I did.

 

I can also say that I know of 5 AV vendors that will be likely belly up this time next year because they do not have the resources needed to accomplish this. But I wont, as I see the "Time-out room " man is here.

 

The future?

Well, Eventually we will drop computers, and start something else, just like Radio's transition to TV's so the future of Anti-virus will be totally different then we can think of.

 

HIPS is the future, But as always (at the moment) you should have a layered Security solution: Prevention, Detection & Cure. But depends how HIPS evolve in the next 5 or 10 years.

 

I'd expect HIPS to develop advanced AI in order to 'reason' what is or not a threat using inbuilt expert knowledge.

 

i see apps like defensewall becoming a BIG hit

 

Personally, it will become a bigger market. Not sure about competitive as new ones will be more in challenge to garner the market share. The current big guns and old-timers will still be in business as well as the AV researchers and analysts.

They will be funded well and just wish most of them could be more "open" and "friendly to-talk-to" like the PREVX crew.

As long as the thing is easy to use, affordable and does its job, plenty of $$$ for the placebo AV.

Off Topic: I keep looking back at Toyota's. So economical and parts are more available than the European version here in the island.

 

IMO, Sandboxes/virtualization & imaging will be the main guts of security in the foreseeable future. One of the major outfits with deep pockets (e.g., M$, Symantec, etc) would be wise to buy out SBIE & DW, & put Tsuk & Ilya under long-term contract. At the moment, SBIE & DW are lightyears ahead of any AV or Suite that I know of.

 

Yes, and I think MS will move in the same direction. We already see some virtualization in Vista and I'm sure it will be improved in W7.

 

If Symantec bought out SBIE, I'd find something else.

 

well symantec bought out pc tools and they havent ruined that yet, so maybe not (hopefully)

 

The future is HIPS? I bet the DnsChanger authors would have a good chuckle if they read this statement...

 

Some would argue the job was already done when Symantec aquired it.

 

M$ will convert Live One care to an absolutely free version in 2nd half of 2009.

https://www.wilderssecurity.com/showthread.php?t=227654

 

Aha, especially taking into account any top HIPS solutions will definitely block it out.