What do you look for in an AV?

For me in order:

1. Detection and removal rate. By far the most important criteria
2. Easy on system resources/doesn't bog down machine
3. Compatible with other software on PC
4. Easy to use

 

Heres what I look for:

Detection rate
Resource usage
Features

 

1.features
2.performance of the AV such as removal/scanning ability etc etc
3.cpu/ram usage
4.detection
5.support
6.frequent updates
7.looks and presentation
8.scan speed

all in that order

 

1- Compatible with other software on PC.
2- Resource usage.
3- Scan speed.
4- Detection rate w/good heuristics.
5- Features/customization.
6- Support.
7- Updates.
8- Looks/GUI.

 

1.Detection rate and heuristics.
2.Update frequency.
3.Compatability with other software programs.
4.Configurability.

 

Stable
Low memory use
Solid dectection and removal
Compatible
Clean uninstall

 

From highest to lowest priority:

1) Support/Virus submission analysis service
2) Price and Renewal discount
3) Detection rate (signature detection, heuristics I can make compromises with, but good heuristics is an added bonus and definitely is a factor . Also, any AV that scores a Standard level in AV-comparatives' on-demand test is good enough if it fulfills my other priorities )
4) GUI (But I'm flexible in this regard, for example even Dr.Web's gaudy GUI is OK for me)
5) Compatibility and Stability

 

1)Compatiblity (Av without compatiblity doesn't make any sense).
2)Flexible settings.
3)Detection.
4)Removal of Malware.
5)computer resources usage.
6)Self protection.

 

In order:
Compatibilty and stabilty
Detection rates
Resource usage
Support
Scan speed
Ease of use
GUI