Twitter launching "retargeted ads"

TheWindBringeth · Dec 10, 2013

https://blog.twitter.com/2013/more-relevant-ads-with-tailored-audiences

With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter. Let’s say a hotel brand wants to advertise a promotion on Twitter and they’d prefer to show their ad to travel enthusiasts who have recently visited their website. To get the special offer to those people who are also on Twitter, the hotel brand may share with us browser-related information (browser cookie ID) through an ads partner. We can then match that information to Twitter accounts in order to show the matched users a Promoted Tweet with the travel deal.
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We’ve made it easy for you to get started with tailored audiences by partnering with leading technology companies that can help you create and transfer audiences to Twitter. Our ads partners who are helping bring this product to market are: Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick, and [x+1].
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Bold mine. Related...

Twitter gobbles up more cookies with retargeted ads, says users have privacy choices
http://www.itworld.com/internet/385...etargeted-ads-says-users-have-privacy-choices

Twitter Is About To Officially Launch Retargeted Ads [Update: Confirmed]
http://techcrunch.com/2013/12/04/twitter-retargeted-ads/

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Twitter launching "retargeted ads"

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Twitter launching "retargeted ads"

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