Projects Aim To Track Consumers' Online Moves

ronjor · May 16, 2005

Marketers have always wanted to track their customers' every move. Now, new scanning technologies linked to the Internet, may enable them to do so. Earlier this month ratings service Arbitron, Inc. and advertising specialty producer VNU disclosed that they have agreed to deploy during the next nine months a pilot project to collect multi-media purchase data from consumers.
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Paranoid2000 · May 20, 2005

Quoting from the article:

Based on what the consumers did when interacting with the e-mail, the technology tool could also trigger an automatic e-mail response. For example, if you got an e-mail, clicked through the site, but abandoned a shopping cart, that action could trigger an e-mail with an incentive, offering you free shipping, suggesting other colors and similar products. "This is all part of data driven, or left-brain, marketing," Muskin said.
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How long before this lot start recruiting the services of marketing luminaries like Claria, iDownload and CoolWebSearch for their data collection?

ronjor · May 20, 2005

No end in sight P2K.

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Projects Aim To Track Consumers' Online Moves

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Projects Aim To Track Consumers' Online Moves

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