My head is spinning

I think it was about 2 years ago, most agreed that based on several factors, the number of security products and/or vendors would get smaller and smaller.

Money be the number one issue. But I swear, I sit here today and it seems there are so many newbies, and good ones to, that make me wonder, where did we go wrong with our predictions.

 

I think a lot of it is the newer types of threats and that many vendors seem to be "specializing" somewhat. You've got anti-malware apps that cover general ground, then some that are known more for rogue removal than anything else, some seemingly concentrating on rootkits, and so on. Also, media coverage will always bring more players to the table itching to cash in on the newest threats, and, in the case of cloud apps, new technology.

As always, it's mostly money. Just about everything has been covered except the evidently impossible task of making HIPS programs/functionality "newbie-friendly", and a well known, trusted vendor making it so.

 

Maybe your predictions didn't take into account how pervasive malware has become, someone has to meet the need.

 

You make my head spin just as much as you change your security apps And malware writers are just as Bad!

TH

 

Or maybe it is the steady increase in broadband use. Sure we have had years under our belt, but as more and more people use the internet for everyday use instead of just surfing/gaming, the amount of exposure increases.

If a majority of these types of users become more interested in security and the stability that ensues, they probably make for some nice demographical targets for a business looking to cash in.

Sul.

 

It doesn't mean they're making money, but it's an interesting observation trjam.

 

quien pedro no entiendo

 

perhaps two or three years ago the big security vendors didn't imagine how many new types of threats would have spread and they overstimated the power of their products; and so we never could think that "minor" software houses started to develop specialized antimalware which now are widely used and highly reccomended by many security experts.

Just my thoughts

I started to use personal computers around 20 years ago.. and I still have to learn (and re-learn) a lot of things in despite of Giambattista Vico's principle "All over again".
I'm an eternal beginner

 

Well trjam, as you know, a few of us here at Wilders enjoy kidding you about your proclivity for changing security apps and avatars so quickly. You give the outward appearance of being satisfied for only short periods of time, then the need to move on strikes... almost like the average guy with a remote control, clicking thru channels searching for something good to watch on TV.

Maybe a good part of your answer lies in your very own security app surfing!
Maybe the need in many people to try new solutions is because they have grown bored with what they used last year or last month, and this is behind some of this increase in products and vendors. See the need, do the deed... give 'em what they want!

Maybe also the very popularity of say, Symantec, is in itself enough to drive some consumers in search of a different solution, so as to separate from the crowd? I know that GeSWall, for example, is not a widely used nor widely understood security application... and in a strange way, that appeals to me a little bit. First and foremost I love its rock-solid protection capability... but I was in some way also attracted to its esoteric aspect.

Just trying out a few theories.

 

prevx is top notch

 

Well here it's over 6 in the morning so my head is sure spinning alright.

 

Dont sweat the security world

Things change fast,whether it be technology or software,its always moving.

Most important thing is,enjoy life,cause even after we're all gone,the madness will still be ever-changing.

 

here is 11 pm and i need coffee
prgrams change like i remember zone alarm before it was nice to use not anymore

 

Now this is just a trail balloon,sent up to see how it flies.
How about the large number of talented IT types who have found themselves out of work,In these hard times,who in the best tradition of a Market Economy,have cobbled together their own one/two man shows,and presented them to the market?

 

Good answer Page42. I just assumed that trjam's avatar was a rotating advertisement.
Your description for Geswall describes how I feel about the SSM, Kerio, Proxomitron package I use. The more you understand them and the system they're installed on, the better the protection gets. Except for some rule changes, I've seen no need to change for several years.
Unfortunately, the laws of economics work against quality security software that can protect systems without the need for constant updating. It's easier to create that effective software than it is to make it economically viable. That's the primary reason AVs are still around.

 

I think there are a lot more small companies starting up with security apps hoping to cash in on all the malware fuss that is out there now. And the established companies are having to invent new technologies to try to get ahead of the rapidly changing malware methodology. So in future expect to see more security apps around as malware continues to evolve.

 

@trjam,

That was the time, when the larger companies were buying all the little ones.
A development, that we saw until very recently.
That is why we thought that only a few larger ones would remain.

But the reason why i think, this did not happen, is that, buying a product
is easy, but maintaining it, or better redesigning it to new kinds of malware
that is a different cookie.
Even at the larger companies, the people who can really build, or redevelop the heart of an anti malware product
and have an overview off the whole kernel is just a very small group, or even: just one or a few persons.
That is why the same small sieze of group, within a very small company can be just as successful.

And if a company has bought or build a product, and after some years it realizes that now,
a new kind of threat needs a new approach, or redesigning their product,
it can be too difficult to make the necessary changes , because they don't have the right persons to make those.
That creates a gap, and the right time, for others to enter the market.

 

I agree wholeheartedly with you Tuatara. Plus the amount of malware in the past two years and differences in the way it works is astounding.