Microsoft said to work on technology to replace cookies

siljaline · Oct 10, 2013

Microsoft said to work on technology to replace cookies, track across Windows, Bing, and Xbox.

The third-party cookies used by advertisers and their agencies to track web browsing activity are under attack. Browsers like Firefox and Internet Explorer try to block the years-old technology with "Do Not Track," and now internet behemoths are looking to replace cookies with their own tracking technologies. The newest entrant, according to Ad Age, is Microsoft, which sources say is working on a technology that could track users across Windows computers, Bing, Internet Explorer, Windows Phone devices, and Xbox consoles in order to serve highly targeted ads.
Click to expand...

http://www.theverge.com/2013/10/10/...rtedly-working-to-replace-cookies-ad-tracking

TheWindBringeth · Oct 11, 2013

I'd recommend clicking through to the AdAge article:

http://adage.com/article/digital/microsoft-cookie-replacement-span-desktop-mobile-xbox/244638/

As it is a better read. Needless to say, these efforts are an extremely serious threat to privacy. Prepare the ball pein hammers.

siljaline · Oct 12, 2013

I follow them on Twitter. You could take the Verge to task on their content as they are a respected Tech Reporting site.
You might note that the Verge sourced the article from Adage.

Log in or Sign up

Microsoft said to work on technology to replace cookies

siljaline Registered Member

TheWindBringeth Registered Member

siljaline Registered Member

Log in or Sign up

Microsoft said to work on technology to replace cookies

siljaline Registered Member

TheWindBringeth Registered Member

siljaline Registered Member

Useful Searches