FTC Consumer Protection Staff Updates Agency's Guidance to Search Engine Industry

ronjor · Jun 25, 2013

In an ongoing effort to ensure that its guidance for online advertisers stays current with changes in digital media, the Federal Trade Commission’s consumer protection staff sent letters to search engine companies to update guidance published in 2002 on distinguishing paid search results and other forms of advertising from natural search results. The letters note that in recent years, paid search results have become less distinguishable as advertising, and the FTC is urging the search industry to make sure the distinction is clear.
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http://ftc.gov/opa/2013/06/searchengine.shtm

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FTC Consumer Protection Staff Updates Agency's Guidance to Search Engine Industry

ronjor Global Moderator

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FTC Consumer Protection Staff Updates Agency's Guidance to Search Engine Industry

ronjor Global Moderator

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