Fake Reviews?

Site seems off with high score going to Vipre...Is it a Vipre front?
-http://www.pcantivirusreviews.com/-

 

Maybe they do similar "reviews" like toptenreviews do

 

Want to see a lot of fake user reviews go to CNET.

 

BWAHAHAHAH...!

But I rarely believe users' reviews anyway. Usually I need to see it myself before determining the quality of the software.

 

I just took a look at the site, and it is not a front for Vipre.

My observations:
They make money as an affiliate from all the AVs they review.

The reviews don't seem to be particularly biased or incorrect as for example the reviews on Top 10 Reviews. However, of course they are only reviewing paid antivirus suites, when for many uses free antiviruses will be all they need.

Brief mention is made of the free version of Avast and AVG, but no mention is made of the free version of Avira.

While the reviews don't seem to be particularly biased in favour of Vipre, it is possible they make the most money as an affiliate for it, and that is why they have given the #1 rating.

They claim to have been around since 2006, and I was able to confirm this by going to archive.org However, this is the first time I have heard of the website.