You for Sale: Mapping, and Sharing, the Consumer Genome

[Nebulus]

You for Sale: Mapping, and Sharing, the Consumer Genome

Few consumers have ever heard of Acxiom. But analysts say it has amassed the world’s largest commercial database on consumers — and that it wants to know much, much more. Its servers process more than 50 trillion data “transactions” a year. Company executives have said its database contains information about 500 million active consumers worldwide, with about 1,500 data points per person. That includes a majority of adults in the United States.

[Cudni]

Years and years of collecting
http://www.wilderssecurity.com/showthread.php?t=74994

[Nebulus]

Originally Posted by Nebulus

Few consumers have ever heard of Acxiom

Hmm, you'd think that after 7 years since NYT wrote about them at least some people would know about Acxiom