Yahoo readies Do Not Track for entire global network

[ronjor]

by Don Reisinger

Yahoo is doubling down on the Do Not Track craze with plans to implement the service across the its entire global network.

The Web heavyweight said today that it install a Do Not Track mechanism in its sites by early summer. The service, which Yahoo says has been in development since last year, lets users "express their ad targeting preferences to Yahoo."

http://news.cnet.com/8301-13506_3-57...global-network

[Cudni]

Of limited use possibly but nevertheless what users don't like is also useful to know from marketing point of view.