Twitter Unveils Ad-Supported Business Model

siljaline · Apr 13, 2010

From: Wired Epicenter

Twitter announced Tuesday that it will start showing sponsored tweets on some search pages, taking a cautious first step into a traditional advertising business model that could provide a steady source of revenue for the 4-year-old startup which doesn’t make any serious money yet, but is reckoned to be worth a billion dollars.

The so-called Promoted Tweets will put tweets from paying customers at the top of some Twitter search pages, clearly marked as ads, the company said in a blog post. Users would otherwise see these tweets only if they followed the related accounts, found them by chance in a search, or saw them randomly in the Twitter timeline. Including the advertisement, tweets with search results — what might be called the Google model — is less intrusive than putting them, say, on “your” Twitter page when you log onto the site. Promoted Tweets will initially appear on only a small proportion of search pages.

And since they retain the character and length of a tweet — 140 characters, no inline images — they have the advantage of not seeming jarringly out of place. The content would be exactly what a Twitter user might expect from a company promoting its message on the service, though this will make ignoring that company and its message more difficult.

“Promoted Tweets will be clearly labeled as ‘promoted’ when an advertiser is paying, but in every other respect, they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand,” the announcement says. “Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on the search results page.”
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Twitter Unveils Ad-Supported Business Model

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Twitter Unveils Ad-Supported Business Model

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