False and Deceptive Display Ads at Yahoo's Right Media

[ronjor]

Yahoo's Right Media ad marketplace features widespread ads exactly designed to deceive. I present ten examples of these deceptive ads, and I critique their unwelcome characteristics. To estimate the prevalence of deceptive tactics, I examine Right Media's own analysis ad characteristics -- finding that by Right Media's own admission, deceptive ads total 35% or more of Right Media's advertising inventory.

Ben Edelman

[cortez]

A tutorial in what to be wary of!!

This should be sent out to all one's family and friends (not only those that have Yahoo as it also applies to many other advertisements found all over the web).

[LockBox]

Thanks for posting this, Ron. I am a bit shocked that Yahoo's Right Media is involved with so many of these deceptive ads. The worst of the worst are the ones that show an animation "scan" and then "Warning - infected files found!"

Thanks again for this...good find.