Searching_ _ _
January 27th, 2012, 02:35 AM
-{ Quote: "The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye off the ball of being a search engine.
Searching For Santorum: A New Surprise
See the YouTube link showing up there? It helps illustrate all that I think many people are feeling is wrong with Google right now. It’s a pretty bad result, and it’s also something getting there probably because Google’s not catching some potential old-school search engine spamming.
Universal Search Picked This?
The video result is showing up as part of Google Universal Search. That’s a system that blends content from Google’s various “vertical” or specialized search engines into its regular search results. It’s only supposed to inject this type of specialized content if it’s deemed especially relevant to the search topic.
Certainly, you can imagine that there’s video content relevant to a search on “santorum” from across the web. The Daily Show and The Colbert Report alone have over ten different Santorum comedy clips that might all be relevant.
Beyond comedy, there are news reports from across the entire web. The same search at Bing gives some examples of this, of how video content from Bing Video, as well as Fox News and CNN is inserted into its own search results for “santorum,”" }-
Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search - Search Engine Land (http://searchengineland.com/dear-google-crappy-santorum-results-dont-give-the-impression-you-care-about-search-109388)
Searching For Santorum: A New Surprise
See the YouTube link showing up there? It helps illustrate all that I think many people are feeling is wrong with Google right now. It’s a pretty bad result, and it’s also something getting there probably because Google’s not catching some potential old-school search engine spamming.
Universal Search Picked This?
The video result is showing up as part of Google Universal Search. That’s a system that blends content from Google’s various “vertical” or specialized search engines into its regular search results. It’s only supposed to inject this type of specialized content if it’s deemed especially relevant to the search topic.
Certainly, you can imagine that there’s video content relevant to a search on “santorum” from across the web. The Daily Show and The Colbert Report alone have over ten different Santorum comedy clips that might all be relevant.
Beyond comedy, there are news reports from across the entire web. The same search at Bing gives some examples of this, of how video content from Bing Video, as well as Fox News and CNN is inserted into its own search results for “santorum,”" }-
Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search - Search Engine Land (http://searchengineland.com/dear-google-crappy-santorum-results-dont-give-the-impression-you-care-about-search-109388)