Re-subscription costs too much

[Jibse]

I have just abandoned NOD32, because I had to pay the renewal of my subscription. About 30 euros. I took a free antivirus. I find too much expensive subscription. Re-subscription, it is the same price as the update. I do not find it normal.

[Blackspear]

{QUOTE-> I took a free antivirus. I find too much expensive subscription. <-QUOTE}So you have an approximate $1500 computer, credit cards, you use internet banking, then there is your identity (theft of), and you still choose to lower your protection for a measly 30 euro's :blink: go figure :blink:

Blackspear.

[rogervernon]

I find too much expensive subscription.

http://smilies.sofrayt.com/fsc/blab.gif

[henryg]

NOD32 is worth every cent. It's protection is Priceless.....I would never compromise my privacy and security by using anything else. Just like a PORSCHE... THERE IS NO SUBSTITUTE!

[Dr. Lucien Sanchez]

{QUOTE-> Just like a PORSCHE... THERE IS NO SUBSTITUTE! <-QUOTE}

Apart from Aston Martin.

Anyway, I have to some what agree that NOD32 is a little on the expensive side, but really it's all worth it. I couldn't really compromise, NOD32 is just too good.

[chmiller]

I almost replied with the comment that "well, you get what you pay for," but then I realized that the av program that I ditched (symantec) to begin using NOD was more expensive than NOD. So I got better quality (in many ways) and saved my company $ at the same time. It's not cheap, but from my perspective (using it on my home computer as well and business network) its a great value.

[Jibse]

{QUOTE-> So you have an approximate $1500 computer, credit cards, you use internet banking, then there is your identity (theft of), and you still choose to lower your protection for a measly 30 euro's :blink: go figure :blink:

Blackspear. <-QUOTE}

Yes, but why a firewall (like LNS for example) costs only one time (not every year)? Of course, we can paid as money as we want for a little plus, but I continue to think that the recurrent price like 30 euros for an AV is not a just price.

[extratime]

I'm a little bit puzzled. The renewal is usually cheaper than the original subscription. So for example if the original subscription was $39 then ESET sells the renewal for $27.50.

I don't know the prices being offered in Europe, but check again.


{QUOTE-> I have just abandoned NOD32, because I had to pay the renewal of my subscription. About 30 euros. I took a free antivirus. I find too much expensive subscription. Re-subscription, it is the same price as the update. I do not find it normal. <-QUOTE}

[extratime]

There are some good free AVs out there, but usually they don't give you exactly the same protection as the best of breed AVs.

If you are a safe, low-risk surfer then maybe a free AV is fine for you, but for those who need the peace of mind of superior protection 30 euros is a small price to pay.


{QUOTE-> Yes, but why a firewall (like LNS for example) costs only one time (not every year)? Of course, we can paid as money as we want for a little plus, but I continue to think that the recurrent price like 30 euros for an AV is not a just price. <-QUOTE}

[nonmirecordo]

It's the price of a (not very exciting) night out. Once a year.

So, it's not only your PC's health that benefits :)

[walking paradox]

{QUOTE-> Yes, but why a firewall (like LNS for example) costs only one time (not every year)? <-QUOTE}
Most security software works off the subscription system, wherein users have to re-subscribe after their initial subscription ends (typically a year) in order to continue receiving updates and support. I would also prefer all software to be a one-time upfront purchase as it would be much easier and cheaper over the long run in that you avoid the hassle and cost of re-subscribing on a regular basis. However, the nature of security software (and most software for that matter) virtually requires companies to either implement the subscription setup or charge customers for new versions of the software. This is because security software has recurring and continuous development costs (Customer support, signature and software updates, new OS support) which requires a corresponding stream of revenue. This is why the subscription setup is increasingly dominating the computer security software market, so you better get used to it or switch almost entirely to free alternatives.

{QUOTE-> Of course, we can paid as money as we want for a little plus <-QUOTE}I'm pretty sure that isn't coherent. What are you trying to say here?

Despite its slight and overhyped slippage in detection rates as of late, what makes NOD32 so valuable is its excellent all-around protection, its small footprint on system resources (very light), its open compatibility (doesn't conflict much with people's systems). If these qualities aren't important to you, then by all means give up NOD32.

[deimos]

{QUOTE-> Yes, but why a firewall (like LNS for example) costs only one time (not every year)? Of course, we can paid as money as we want for a little plus, but I continue to think that the recurrent price like 30 euros for an AV is not a just price. <-QUOTE}

That's because AV companies must constantly update virus definitions, which is not free. All those virus analysts and testers must get payed.

[Marcos]

Also the traffic on update servers costs incredibly many bucks.

[n8chavez]

I know I've said all this before, but it's worth reinterating. You might find NOD32 expensive but they do have bills that need to be paid. Also, ESET seems to find out ways to save the user money. That is the only thing I will ever give kudos to them for. They offer many different types of discounts, some of which can be drastic. So I don't think this is another example of a company that is just after money, as some may be led to believe, a la *cough* Symantec and *cough* Mcafee. They truly have an amazing product.

[larryb52]

I didn't think it was fair of Blackshear to question the users cost rational. We all have expenses & don't need to explain beyond what we feel is more than reasonable . I agree tho that Nod is fairly priced, however I don't presume to assume what another calls extreme...

[twl845]

You can always buy a two year subscription and save money. If someone can't afford the price, then buy what you can afford. That simple. I think what Blackspear is saying is the same as saying, you bought a Cadillac, so would you put cheap oil in it or buy the best and protect your investment. If you buy cheap oil and you eventually need a valve job, then the more expensive oil is cheaper in the long run because it protects your engine better. :P

[trjam]

{QUOTE-> So you have an approximate $1500 computer, credit cards, you use internet banking, then there is your identity (theft of), and you still choose to lower your protection for a measly 30 euro's :blink: go figure :blink:

Blackspear. <-QUOTE}


I think BS says it all. When you start comparing the miniscule price for this software to protect the high price of your hardware, well, it really makes no sense. Nod is a very good product and actually cost less then a lot of others that have worse protection. Trust me, I know.::)

[steve1955]

I just can't believe somebody is moaning about 30eur/yr! which equates to just over £20/yr which equates to peanuts!If your PC gets screwed by some malware it'll cost more in just your own time sorting it out never mind the data you may lose!

[Brian N]

It's not the cheapest price around (I pay 26 bucks, or 20 euro's, for a 1-year renewal) but that's nothing compared to what I pay in phone bills, license to watch some crappy tv shows, gas for the car etc.

And yes, I am very "protective" with my PC - It cost me quite a lot of money, so I'm not gonna let anything ruin that by using a mediocre security application. Only the best is good enough for me.

[YeOldeStonecat]

You get what you pay for. ;)

Actually one of the less expensive AV programs from what I've seen over the years.

[larryb52]

being on the other side of 50 & not the best of health I don't think I'd have to tell you if I should refill my heart meds or buy Nod. I understand where the gentleman is coming from...just my opinion

[trjam]

that I can understand, with respect. Would you like a license for Nod?

[dawgg]

{QUOTE-> I think BS says it all. When you start comparing the miniscule price for this software to protect the high price of your hardware, well, it really makes no sense. <-QUOTE}
It does make sense to many people... the problem is that some free AVs protection level and functionality is also similar to NOD's and other paid-for AVs... Its just one of those things... I totally understand why AVs need money... its an expensive business, but in the eyes of the user, if some companies are supplying a similar product for free, they might as well use the free one... makes sense ;)

[larryb52]

{QUOTE-> that I can understand, with respect. Would you like a license for Nod? <-QUOTE}


I have one thank you I was pointing out that everyone has a different perspective. The gentleman who started the pst felt mifted because the re-license was the same of a new, I agree that there should be some nominal discount for returning customers...

[JerryM]

I don't agree that you get what you pay for. Sometimes it is true, but not always. For example, I think that Avast Home is a better AV than several paid AVs, and as good as all except a very few.

I also think that the cost of an AV is not very much when I consider the trouble it would be if I got a serious infection. A keylogger could cause me to lose much more than the cost of a first class AV. If I got a virus or trojan and had to spend the better part of a day or longer the cost of NOD would seem like "chicken feed"

One of the top AVs which runs well on your system is worth more than its cost. NOD is not excessively expensive, and it is among the top anti-virus applications.

It is false economy to refuse to buy a top notch AV if it is the one that runs best on your system.

Regards,
Jerry

[Blackspear]

{QUOTE-> ...there should be some nominal discount for returning customers... <-QUOTE}Right across the world NOD32 renewal is discounted for licenses up to 30 days beyond the expiry date.

Cheers ;D

[walking paradox]

While dawgg makes a valid point, I second all of what JerryM said in his last post.

{QUOTE-> that I can understand, with respect. Would you like a license for Nod? <-QUOTE} Well if you're handing em out. . . I do, I do, Pick me ;D

[uc-icq]

I think it comes down to your budget. If you're living from hand to mouth, you'll certainly have to consider whether it's worth the investment when a couple of AVs are available for free...That's why a lot of people go for Antivir Classic and other free AVs...So the choice's largely yours I'd say.

[acr1965]

A few things about the NOD32 price.

I have not seen any NOD32 rebates (mail-in or instant) on any site. And the price for a new subscription is pretty much always $39 where ever you look and the renewal $27.50 pretty much everywhere. Ihave saw NOD32 on a few sites for $29.99 (IIRC) as a special. And there are the OEM versions which are cheaper as well.

I think that is simply a marketing strategy of ESET. Companies like Kap, Symantec, etc have offers at many retail sites where a mail-in rebate will make their product free. The Kapersky mail-in rebate is hard to ignore. But the price of the AV on other sites can be $49.99 or up. This is just a way for making up for the money lost on all the mail-in rebates. I think ESET just wants a steady price instead of having mail-in rebates that make the AV free at times verses selling the AV for $49+ on its web site.

I think, though, that a renewal price of $27.50 or $40.95 for two years is pretty fair. Heck that breaks down to 7.5 cents per day on a 1-year renewal and 5.6 cents per day on a 2-year renewal.

But the $27.50 is very good protection. I have noticed that I can run NOD32 and a number of free apps and get about the same security as someone running an entire, expensive suite. For instance, I can add Comodo firewall, Spyware Terminator realtime shield and SSM- all for free and have a very viable protection. I would not feel near as comfortable running the other free apps without NOD32 as my main security.

Could Eset have specials that call for big discounts on mail-in rebates, etc? Yes. But they would have to off-set those losses by making the renewal price higher. And I think Eset wants to keep its main customer base by making the renewal price lower than its competitors. After all, shouldn't the loyal customers who have been with NOD32 a while get the real savings? I think many of the other companies are so intent on getting new customers that they offer the big discounts while kinda ignoring the loyal followers. This kinda miffs people off in the long run and has them looking for other products. But who could blame them?

In all, Eset has to get XXX amount of dollars to run its business. So does Symantec, Kaspersky and all the others. They can do this by making some discounted sales and try to make up the difference by higher prices on renewals or even initial sales on their main site. Or they can try to keep lower prices across the board. They just choose the latter. Or, at least, that is my opinion.

[Jibse]

Hello,

1. I like NOD32
2. I am rather spendthrift
3. The price for a renewal where I have bought NOD32 is 31.72 euros (about 42 $) (http://www.elzon.net/product_info.php?products_id=63&osCsid=r26ff5hkc785nctsehd6p6tgc2)
4. Yes, I am rather a safe, low-risk surfer
5. I am not a specialist of AV

If the superiority of a non-free AV (like NOD32, but like probably many others) was indisputable, I would agree with most of the defenders of the NOD32 price. But I saw several tests not coherent. And I saw some tests where NOD32 was less good than free-AV (like AVAST) or near (a greek site for example). I understand also that it is difficult to evaluate an AV (mix between protection, lightness, easy-to-use...).

If I were absolutely convinced that NOD32 was the best (and usefull) protection for me, I would buy the renewal.

I am also agree with the fact that it is good that you pay for a thing. I am not comfortable with the free-things. For example, when there is a proposition for a donation for a free-product, I donate willingly.

[Blackspear]

{QUOTE-> If the superiority of a non-free AV (like NOD32, but like probably many others) was indisputable... <-QUOTE}It pretty well is: The ONLY independent testing sites with worldwide recognition for their independence are the prestigious UK based Virus Bulletin www.virusbtn.com and Antivirus Comparatives www.av-comparatives.org EVERY software manufacturer strives to win these awards/tests and be number one.

ESET’s NOD32 is the outright winner for 2006 of AV-Comparatives tests, and holds more 100% detection awards at Virus Bulletin than any other software manufacturer; http://www.eset.com/products/compare.php

Cheers ;D

[Jibse]

Thank you for this information. But, in the last test, NOD32 is not the best (Advanced, but Advanded + for Avira for example).

[Megachip]

{QUOTE-> Thank you for this information. But, in the last test, NOD32 is not the best (Advanced, but Advanded + for Avira for example). <-QUOTE}

Avira also cost 20€, NOD32 23€ ... 3€ more 4 a faster, smaller scanner with better heuristics...

don't think that renew price is to much

[Blackspear]

{QUOTE-> ...But, in the last test, NOD32 is not the best (Advanced, but Advanded + for Avira for example). <-QUOTE}I'm not concerned about a single test, look at the overall tests from last year and the fact that NOD32 was the outright winner, so a single test while disappointing is not catastrophic.

Cheers ;D

[Davidpr]

But if NOD was cheaper to renew many more people would buy the software. More sales = more profit or am I missing something?

[ThunderZ]

{QUOTE-> But if NOD was cheaper to renew many more people would buy the software. More sales = more profit or am I missing something? <-QUOTE}


Now you are getting into a thing called "dollar cost averaging". Meaning, would a discounted price generate enough (new) sales to off-set the the lost revenue from the reduced price plus add enough additional sales to create an acceptable\increased bottom line. You would need to speak to Eset Marketing about that. Believe it may be a little out of the realm of Wilders Security Forum.

[BlueZannetti]

{QUOTE-> But if NOD was cheaper to renew many more people would buy the software. More sales = more profit or am I missing something? <-QUOTE}Partially, you are missing something. If you have a 10% price drop, you'll need 10% more unit sales to cover the revenue. However, throw in the added cost of servicing the larger user base (mainly server/bandwidth costs), you'll actually need a bit more to reach the same profit target. This is a fairly large increase in unit sales to be sustained.

Pricing is an art and right now they are in a region where I don't see price drops providing a whole lot of proportional incremental benefit.

Blue

[Old Monk]

{QUOTE-> More sales = more profit or am I missing something? <-QUOTE}

Not necessarily. It's the GP thats the important thing, not turnover. Anyone can sell something for peanuts and lose money

OT - IMHO most security products are cheap for what they potentially protect against. This includes renewal fees.

[GES/POR]

{QUOTE-> Avira also cost 20€, NOD32 23€ ... 3€ more 4 a faster, smaller scanner with better heuristics...

don't think that renew price is to much <-QUOTE}

According to you nod32 has better heursitics then avira and it faster then them. I have to disagree and say it's the other way around. Proof: my own system and av comparitives.

Alos the prices u listed r renewels and if u look at first buy then avira is 20 euro's cheaper so add those 20 to those 3 of urs.

[ThunderZ]

{QUOTE-> According to you nod32 has better heursitics then avira and it faster then them. I have to disagree and say it's the other way around. Proof: my own system and av comparitives. <-QUOTE}


I will not get into AV\heuristics comparisons, will leave that to the experts. I will say that I am sure that the ratings may, would actually change from signature update to update.So unless you are willing to change products often in an effort to have only the current #1 program(s), IMO, staying with a repeated overall top rated program is the way to go.
As far how any given program runs on any machine, as has been discussed here many times, the way it interacts, speed with which it runs, resources that it uses can and will vary from PC to PC. Hardware and software configurations play a big part.

[GES/POR]

Tx for your reply thunder.

I do respect nod and as u said thunder it is a repeated overall top rated program, it's just some nod32 fanboys think it's the only repeated overall top rated program and this is a clear lie.

[The Gorilla]

At the end of the day it comes down to what you are prepared to pay for a product. I have just renewed for 2 yrs and thought the £29, $54, 41 euros very good value for what I recieve in return.

Like everything in life it is only a bargin if you would buy it at the full price, and I would, did and have.

[Get]

When I renewed and saw it was only €42,90 for 2 years I was pleasantly surprised in stead of thinking it's expensive. The first two years were €58,50 if I recall correctly, so it's a nice discount I would say.

[Rainwalker]

{QUOTE-> I didn't think it was fair of Blackshear to question the users cost rational. We all have expenses & don't need to explain beyond what we feel is more than reasonable . I agree tho that Nod is fairly priced, however I don't presume to assume what another calls extreme... <-QUOTE}

Please do not be offended Blackspear, but i agree with the above....some simply, for whatever reason, are unable to pay and we should not question that.

[larryb52]

that's all I was trying to say, for some of us it's a no brainer, while others have to weigh options. A couple of years ago when my wife & I were both out on diasability (her back surgery, me heart attack) I more than understand a cost of 41 dollars. Today both of us back to work it's a no brainer. I do believe tho that the original poster did not look carefully as I sure Nod32 in europe is discounted, I don't know as reside here inthe US. So someone will have to inform me. & to the poster tha offered me a subscription, thanks for the offer but I already own Nod & have used it for 2 years with great succcess...

[JimIT]

Norton 2006 subscription renewal, per their website, is $39.99 US.
F-PROT renewal, which covers 1 to 5 pc's, is $29 per year.
McAfee renewal, $34.95.
Kaspersky renewal, (with 30% discount), $35.00
NOD32 renewal, $27.30.

Not expensive when compared to most top-tier av's.

[twl845]

We're talkin' about $27.50. How much is it to renew your vehicle registration? How much does it cost to renew your favorite computer magazine? A years subscription to SmartComputing magazine (a really great magazine) is $29 (USD $37 Canada). If you start looking up the renewal rates for other online apps I think NOD32 will start to look pretty reasonable right? ;D

[coolbluewater]

Well, there's always Linux for those who can't (or won't) pop for licensing fees.

I give ESET credit for not actually raising their prices for renewals.
Developers have to be paid for ongoing work; and servers use electricity.
The last time I checked, electricity costs are going up, not down. ;)

[webyourbusiness]

price is always a touchy subject - any business has to make a profit to survive (or have someone continually refilling the coffers - ie, businesses sometimes have the goal of being a tax write-off for another person/business) - but let us assume that Eset has to make money (it's fair to assume - I'm sure we'll all agree)...

So - price is set by many factors...

1. ultimately, the software producer has to cover costs (which increase over time - bandwidth, threatsense resources, development, support etc) - and sro has to make a profit...
2. distributors in their respective territories have to make a profit - after they market the product - service their reseller networks, pay their own direct and indirect costs - and - this is a big one - PAY Eset sro for product licenses that are purchased through their channel.
3. reseller - have to make a profit - pay their costs, market their company, eset products (and anything else they do) - and pay their distributors (who in turn pay Eset).

Now - given that you can't CURRENTLY walk into a big box store (except MicroCenter) - and pick up a boxed version discounted to heck - this means that pricing for original purchases are pretty much at MSRP (recommended retail) - this helps the channel provide decent support, decent marketing and make some money after "doing their bit"

Renewals are NOT a given - you can NOT assume as a reseller or distributor, that your renewal revenue is guaranteed - so there is a (admittedly much lower) cost to service your renewal customers. There is a support cost associated with your renewal customers too - again, not as big a support cost as new purchases, but the cost is real.

Eset sro lays down their cost - distributors lay down their cost - a price-point is worked out... you as a consumer must decide - are the benefits worth the price... if not - contact your reseller and TRY to ask for some consideration. It MIGHT NOT be forthcoming - but you NEVER KNOW.

I don't think direct, or from a box seller you'll have ANY joy attempting to negotiate. One and two licenses gives you little room for negotiation - almost none I would say.

As a reseller, I have to talk price all-day on the phone - we're not about to talk price generally here - other than - the price is set above - if you REALLY think it's too high - email Eset directly, or your distributor in your country.

It really doesn't matter what you sell - price is an issue - whether you sell cars, boats, computers, software or just about anything, you will always find SOMEONE who wants more for less - sometimes you just have to face the fact that you might want a Ferrari, but only have a Ford budget... oh well.. is that Ferrari's fault?

One more thing - it just occured to me... buying that Ferrari might not pose as much a challenge if you have a little good luck... but you ALSO have to consider... can you afford to run and maintain it? Whole life cost of ownership is OFTEN a different ball-park to the original purchase.... ;)

[prww]

Hmmm... best things in life are free:

The Sun (http://www.atpm.com/7.12/sewickley/images/sun.jpg)

The Beach (http://www.arhu.umd.edu/technology/workshops/photodraw/beach.jpg)

Hanging out (http://www.olemiss.edu/depts/imaging_services/scenes/images/hanging%20out-2-RKJ.jpg)

Security (http://www.activevirusshield.com/antivirus/freeav/index.adp?)

~snip~ this is the NOD32 Support Forum ~ Blackspear

[Detox]

Political commentary removed.

[madaro]

A yearly renewal of $27.50 equates to the best $2.29 a month I will ever spend on computer security in my opinion.

[xTiNcTion]

Hi madaro,
{QUOTE-> A yearly renewal of $27.50 equates to the best $2.29 a month I will ever spend on computer security in my opinion. <-QUOTE}
and you have the right to...

but iam just curious.. how much, in your opinion, would you think should be the renewal (e.g. for 1year)?

[madaro]

{QUOTE-> Hi madaro,

and you have the right to...

but iam just curious.. how much, in your opinion, would you think should be the renewal (e.g. for 1year)? <-QUOTE}
Considering I use to use one of the "Big 3" antiviruses and their renewals were $39.99 a year, anything less than $30.00 seems reasonable to me, I really think a quality software is worth the few extra bucks sometimes with all things considered, like product support, forum support, updates and upgrades, website tools and resources. Even if Eset charged the full purchase price every renewal like F-prot does with their antivirus, I would not hesitate to renew yearly, I think that highly of the product and the protection it offers.

[webyourbusiness]

the fact that you get major updates included, unlike most of the other "major" solutions - meaning you aren't putting your hand in your pocket for 2003, 2005, 2007 ... et alii "upgrades" - which normally mean "extra bloatware"... seems worth the subscription cost to me alone! ;)

[madaro]

{QUOTE-> the fact that you get major updates included, unlike most of the other "major" solutions - meaning you aren't putting your hand in your pocket for 2003, 2005, 2007 ... et alii "upgrades" - which normally mean "extra bloatware"... seems worth the subscription cost to me alone! ;) <-QUOTE}
Another excellent point, when it comes to Eset/NOD32 purchase/renewal price...

[Q Section]

No one we know has ever been sorry for purchasing "the best" of something. Only have there been laments for purchasing something "less than the best".

[xTiNcTion]

{QUOTE-> A yearly renewal of $27.50 equates to the best $2.29 a month I will ever spend on computer security in my opinion. <-QUOTE}
hahaha.... now i re-read this post i can see my mistake.

i was reading "...... I will Never spend on computer security in my opinion" :P (and thats why i asked about renewal price)

seems i need to go to see a movie and eat something